11 November 2025
Reading MRR without overcounting trials and refunds
How subscription teams in Thailand can define monthly recurring revenue so trials, grace periods, and refunds do not inflate the board slide.
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Field notes
Notes from subscription revenue work
Short articles rooted in app analytics and subscription revenue reporting—written for publishers and finance partners, not generic productivity advice.
7 January 2026
Cohort retention notes for app publishers
A practical way to group subscribers by signup month and spot where retention actually falls, without burying the story in vanity averages.
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19 February 2026
Reconciling store payouts with your subscription ledger
Steps for matching App Store and Google Play remittances to recognized revenue when fees, taxes, and chargebacks obscure the path.
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14 March 2026
Board-ready subscription tables that stay honest
What to include—and leave out—when preparing recurring revenue tables for directors who are not deep in billing jargon.
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